ACTION RESEARCH
Summary
Survey research, social marketing, focus groups, telephone survey, mail survey, public opinion, attitudes, transit survey, intercept survey, marketing plans
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Address
Description
Marketing Consulting Services
This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.
Illustrative Examples:
Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services
Other Scientific and Technical Consulting Services
Establishments in this category are primarly engaged in providing advice and assistance to businesses and other organizations on scientific and technical issues (except environmental).
Illustrative Examples:
Agricultural consulting services
Motion picture consulting services
Biological consulting services
Physics consulting services
Chemical consulting services
Radio consulting services
Economic consulting services
Safety consulting services
Energy consulting services
Security consulting services
Research and Development in the Social Sciences and Humanities
Establishments in this category are primarly engaged in conducting research and analyses in cognitive development, sociology, psychology, language, behavior, economic, and other social science and humanities research.
Public Relations Agencies
Establishments in this category are primarly engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
Marketing Research and Public Opinion Polling
Establishments in this category are primarly engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Illustrative Examples:
Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services
All Other Professional, Scientific, and Technical Services
Establishments in this category are primarly engaged in the provision of professional, scientific, or technical services (except legal services; accounting, tax preparation, bookkeeping, and related services; architectural, engineering, and related services; specialized design services; computer systems design and related services; management, scientific, and technical consulting services; scientific research and development services; advertising, public relations, and related services; market research and public opinion polling; photographic services; translation and interpretation services; and veterinary services).
Illustrative Examples:
Appraisal (except real estate) services
Marine surveyor (i.e., appraiser) services
Arbitration and conciliation services (except by lawyer, attorney, or paralegal offices)
Patent broker services (i.e., patent marketing services)
Commodity inspector services
Pipeline or power line inspection (i.e., visual) services
Consumer credit counseling services
Weather forecasting services
Handwriting analysis services
