ARCHIPELAGO STRATEGIES GROUP, INC.
Summary
Multicultural, Marketing, Communications, Advertising, Outreach, Community Engagement, graphic design, videography, photography, website design, marketing research, digital advertising, social media management.
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Classification
Description
Marketing Consulting Services
This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.
Illustrative Examples:
Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services
Advertising Agencies
Establishments in this category are primarly engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).
Public Relations Agencies
Establishments in this category are primarly engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
Media Buying Agencies
Establishments in this category are primarly engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.
