BE GROUP INC.

Directory and Mailing List Publishers

Establishments in this category are primarly engaged in publishing directories, mailing lists, and collections or compilations of fact. The products are typically protected in their selection, arrangement and/or presentation. Examples are lists of mailing addresses, telephone directories, directories of businesses, collections or compilations of proprietary drugs or legal case results, compilations of public records, etc. These establishments may publish directories and mailing lists in print or electronic form, including exclusively on the Internet.

Illustrative Examples:

Business directory publishers
Mailing list publishers
Directory publishers
Telephone directory publishers

Administrative Management and General Management Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on administrative management issues, such as financial planning and budgeting, equity and asset management, records management, office planning, strategic and organizational planning, site selection, new business start-up, and business process improvement. This industry also includes establishments of general management consultants that provide a full range of administrative, human resource, marketing, process, physical distribution, logistics, or other management consulting services to clients.

Illustrative Examples:

Administrative management consulting services
Financial management (except investment advice) consulting services
General management consulting services
Site selection consulting services
Strategic planning consulting services

Marketing Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Illustrative Examples:

Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services

Advertising Agencies

Establishments in this category are primarly engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

Convention and Trade Show Organizers

Establishments in this category are primarly engaged in organizing, promoting, and/or managing events, such as business and trade shows, conventions, conferences, and meetings (whether or not they manage and provide the staff to operate the facilities in which these events take place).

Professional and Management Development Training

Establishments in this category are primarly engaged in offering an array of short duration courses and seminars for management and professional development. Training for career development may be provided directly to individuals or through employers' training programs, and courses may be customized or modified to meet the special needs of customers. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.

Educational Support Services

Establishments in this category are primarly engaged in providing non-instructional services that support educational processes or systems.

Illustrative Examples:

Educational consultants
Educational testing services
Educational guidance counseling services
Student exchange programs
Educational testing evaluation services

Business Associations

Establishments in this category are primarly engaged in promoting the business interests of their members. These establishments may conduct research on new products and services; develop market statistics; sponsor quality and certification standards; lobby public officials; or publish newsletters, books, or periodicals for distribution to their members.

Illustrative Examples:

Agricultural organizations (except youth farming organizations, farm granges)
Real estate boards
Chambers of commerce
Trade associations
Manufacturers' associations

Professional Organizations

Establishments in this category are primarly engaged in promoting the professional interests of their members and the profession as a whole. These establishments may conduct research; develop statistics; sponsor quality and certification standards; lobby public officials; or publish newsletters, books, or periodicals for distribution to their members.

Illustrative Examples:

Bar associations
Learned societies
Dentists' associations
Peer review boards
Engineers' associations
Professional standards review boards
Health professionals' associations
Scientists' associations