BOLD COPY AGENCY, LLC
Summary
Radio Broadcasting Stations | Marketing Consulting Services | Advertising Agencies | Media Buying Agencies | Media Representatives | Promoters of Performing Arts, Sports, and Similar Events without Facilities | Independent Artists, Writers, and Performers
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Description
Radio Broadcasting Stations
Establishments in this category are primarly engaged in broadcasting aural programs by radio to the public. These establishments operate radio broadcasting studios and facilities for the programming and transmission of programs to the public. Programming may originate in their own studio, from an affiliated network, or from external sources.
Marketing Consulting Services
This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.
Illustrative Examples:
Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services
Advertising Agencies
Establishments in this category are primarly engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).
Media Buying Agencies
Establishments in this category are primarly engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.
Media Representatives
This category includes establishments of independent representatives primarily engaged in selling media time or space for media owners.
Illustrative Examples:
Newspaper advertising representatives (i.e., independent of media owners)
Radio advertising representatives (i.e., independent of media owners)
Publishers' advertising representatives (i.e., independent of media owners)
Television advertising representatives (i.e., independent of media owners)
Promoters of Performing Arts, Sports, and Similar Events without Facilities
This category includes promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.
Independent Artists, Writers, and Performers
This category includes independent (i.e., freelance) individuals primarily engaged in performing in artistic productions, in creating artistic and cultural works or productions, or in providing technical expertise necessary for these productions. This industry also includes athletes and other celebrities exclusively engaged in endorsing products and making speeches or public appearances for which they receive a fee.
Illustrative Examples:
Independent actors or actresses
Independent producers
Independent art restorers
Independent recording technicians
Independent artists (except musical, commercial, medical)
Independent speakers
Independent cartoonists
Independent theatrical costume designers
Independent dancers
Independent theatrical lighting technicians
Independent journalists
Independent technical writers
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