THE CREATIVE AGENCY

Motion Picture and Video Production

Establishments in this category are primarly engaged in producing, or producing and distributing motion pictures, videos, television programs, or television commercials.

Teleproduction and Other Postproduction Services

This includes establishments primarily engaged in providing specialized motion picture or video postproduction services, such as editing, film/tape transfers, subtitling, credits, closed captioning, and animation and special effects.

Graphic Design Services

Establishments in this category are primarly engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

Illustrative Examples:

Commercial art studios
Corporate identification (i.e., logo) design services
Independent commercial or graphic artists
Medical art or illustration services
Graphic design consulting services

Custom Computer Programming Services

This includes establishments primarily engaged in writing, modifying, testing, and supporting software to meet the needs of a particular customer.

Marketing Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Illustrative Examples:

Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services

Advertising Agencies

Establishments in this category are primarly engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

Media Buying Agencies

Establishments in this category are primarly engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.

Direct Mail Advertising

Establishments in this category are primarly engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Photography Studios, Portrait

This includes establishments known as portrait studios primarily engaged in providing still, video, or digital portrait photography services.

Illustrative Examples:

Home photography services
School photography services
Passport photography services
Videotaping services for special events (e.g., weddings)

Commercial Photography

This includes establishments primarily engaged in providing commercial photography services, generally for advertising agencies, publishers, and other business and industrial users.

Independent Artists, Writers, and Performers

This category includes independent (i.e., freelance) individuals primarily engaged in performing in artistic productions, in creating artistic and cultural works or productions, or in providing technical expertise necessary for these productions. This industry also includes athletes and other celebrities exclusively engaged in endorsing products and making speeches or public appearances for which they receive a fee.

Illustrative Examples:

Independent actors or actresses
Independent producers
Independent art restorers
Independent recording technicians
Independent artists (except musical, commercial, medical)
Independent speakers
Independent cartoonists
Independent theatrical costume designers
Independent dancers
Independent theatrical lighting technicians
Independent journalists
Independent technical writers