THE IMAGEN GROUP, INC.
Summary
Bilingual, Hispanic, strategic consulting, community outreach, public speaking, translation, educational marketing, media relations, social media, crisis communications, communications training, thought leadership, youth training, multicultural, public affairs, spokesperson
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Classification
Description
Motion Picture and Video Production
Establishments in this category are primarly engaged in producing, or producing and distributing motion pictures, videos, television programs, or television commercials.
Teleproduction and Other Postproduction Services
This includes establishments primarily engaged in providing specialized motion picture or video postproduction services, such as editing, film/tape transfers, subtitling, credits, closed captioning, and animation and special effects.
Custom Computer Programming Services
This includes establishments primarily engaged in writing, modifying, testing, and supporting software to meet the needs of a particular customer.
Administrative Management and General Management Consulting Services
This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on administrative management issues, such as financial planning and budgeting, equity and asset management, records management, office planning, strategic and organizational planning, site selection, new business start-up, and business process improvement. This industry also includes establishments of general management consultants that provide a full range of administrative, human resource, marketing, process, physical distribution, logistics, or other management consulting services to clients.
Illustrative Examples:
Administrative management consulting services
Financial management (except investment advice) consulting services
General management consulting services
Site selection consulting services
Strategic planning consulting services
Marketing Consulting Services
This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.
Illustrative Examples:
Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services
Public Relations Agencies
Establishments in this category are primarly engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
Other Services Related to Advertising
Establishments in this category are primarly engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).
Illustrative Examples:
Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
Sign lettering and painting services
Display lettering services
Store window dressing or trimming services
Mannequin decorating services
Welcoming services (i.e., advertising services)
Merchandise demonstration services
Translation and Interpretation Services
Establishments in this category are primarly engaged in translating written material and interpreting speech from one language to another and establishments primarily engaged in providing sign language services.
Professional and Management Development Training
Establishments in this category are primarly engaged in offering an array of short duration courses and seminars for management and professional development. Training for career development may be provided directly to individuals or through employers' training programs, and courses may be customized or modified to meet the special needs of customers. Instruction may be provided in diverse settings, such as the establishment's or client's training facilities, educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods. The training provided by these establishments may include the use of simulators and simulation methods.
All Other Miscellaneous Schools and Instruction
This includes establishments primarily engaged in offering instruction (except academic schools, colleges, and universities; business, computer, and management instruction; technical and trade instruction; and fine arts, sports, recreation, language, exam preparation, tutoring, and automobile driving instruction).
Illustrative Examples:
Public speaking training
Survival training
Speed reading instruction
Yoga instruction, camps or schools
Educational Support Services
Establishments in this category are primarly engaged in providing non-instructional services that support educational processes or systems.
Illustrative Examples:
Educational consultants
Educational testing services
Educational guidance counseling services
Student exchange programs
Educational testing evaluation services
Promoters of Performing Arts, Sports, and Similar Events without Facilities
This category includes promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.
Independent Artists, Writers, and Performers
This category includes independent (i.e., freelance) individuals primarily engaged in performing in artistic productions, in creating artistic and cultural works or productions, or in providing technical expertise necessary for these productions. This industry also includes athletes and other celebrities exclusively engaged in endorsing products and making speeches or public appearances for which they receive a fee.
Illustrative Examples:
Independent actors or actresses
Independent producers
Independent art restorers
Independent recording technicians
Independent artists (except musical, commercial, medical)
Independent speakers
Independent cartoonists
Independent theatrical costume designers
Independent dancers
Independent theatrical lighting technicians
Independent journalists
Independent technical writers
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