MASTER CUSTOMER CATCHERS

Drywall and Insulation Contractors

Establishments in this category are primarly engaged in drywall, plaster work, and building insulation work. Plaster work includes applying plain or ornamental plaster, and installation of lath to receive plaster. The work performed may include new work, additions, alterations, maintenance, and repairs. Establishments primarily engaged in providing firestop services are included in this industry.

Illustrative Examples:

Acoustical ceiling tile and panel installation
Lathing contractors
Drop ceiling installation
Plastering (i.e., ornamental, plain) contractors
Drywall contractors
Soundproofing contractors
Firestop contractors
Fresco (i.e., decorative plaster finishing) contractors
Taping and finishing drywall
Gypsum board installation
Wall cavity and attic space insulation installation

Painting and Wall Covering Contractors

Establishments in this category are primarly engaged in interior or exterior painting or interior wall covering. The work performed may include new work, additions, alterations, maintenance, and repairs.

Illustrative Examples:

Bridge painting
Paperhanging or removal contractors
House painting
Ship painting contractors
Paint and wallpaper stripping
Wallpaper hanging and removal contractors

Flooring Contractors

Establishments in this category are primarly engaged in the installation of resilient floor tile, carpeting, linoleum, and hardwood flooring. The work performed may include new work, additions, alterations, maintenance, and repairs.

Illustrative Examples:

Carpet, installation only
Resilient floor tile or sheet (e.g., linoleum, rubber, vinyl), installation only
Vinyl flooring contractors
Resurfacing hardwood flooring
Hardwood flooring, installation only
Floor laying, scraping, finishing, and refinishing

General Freight Trucking, Local

Establishments in this category are primarly engaged in providing local general freight trucking. General freight trucking establishments handle a wide variety of commodities, generally palletized and transported in a container or van trailer. Local general freight trucking establishments usually provide trucking within a metropolitan area which may cross state lines. Generally the trips are same-day return.

General Freight Trucking, Long-Distance, Truckload

This includes establishments primarily engaged in providing long-distance general freight truckload (TL) trucking. These long-distance general freight truckload carrier establishments provide full truck movement of freight from origin to destination. The shipment of freight on a truck is characterized as a full single load not combined with other shipments.

General Freight Trucking, Long-Distance, Less Than Truckload

This includes establishments primarily engaged in providing long-distance, general freight, less than truckload (LTL) trucking. LTL carriage is characterized as multiple shipments combined onto a single truck for multiple deliveries within a network. These establishments are generally characterized by the following network activities: local pick-up, local sorting and terminal operations, line-haul, destination sorting and terminal operations, and local delivery.

Specialized Freight (except Used Goods) Trucking, Local

Establishments in this category are primarly engaged in providing local, specialized trucking. Local trucking establishments provide trucking within a metropolitan area that may cross state lines. Generally the trips are same-day return.

Illustrative Examples:

Local agricultural products trucking
Local dump trucking (e.g., gravel, sand, top-soil)
Local boat hauling
Local livestock trucking
Local bulk liquids trucking

Specialized Freight (except Used Goods) Trucking, Long-Distance

Establishments in this category are primarly engaged in providing long-distance specialized trucking. These establishments provide trucking between metropolitan areas that may cross North American country borders.

Illustrative Examples:

Long-distance automobile carrier trucking
Long-distance refrigerated product trucking
Long-distance bulk liquid trucking
Long-distance trucking of waste
Long-distance hazardous material trucking

Graphic Design Services

Establishments in this category are primarly engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

Illustrative Examples:

Commercial art studios
Corporate identification (i.e., logo) design services
Independent commercial or graphic artists
Medical art or illustration services
Graphic design consulting services

Marketing Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Illustrative Examples:

Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services

Direct Mail Advertising

Establishments in this category are primarly engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Advertising Material Distribution Services

Establishments in this category are primarly engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.

Other Services Related to Advertising

Establishments in this category are primarly engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).

Illustrative Examples:

Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
Sign lettering and painting services
Display lettering services
Store window dressing or trimming services
Mannequin decorating services
Welcoming services (i.e., advertising services)
Merchandise demonstration services

Marketing Research and Public Opinion Polling

Establishments in this category are primarly engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services

Commercial Photography

This includes establishments primarily engaged in providing commercial photography services, generally for advertising agencies, publishers, and other business and industrial users.