MSHALE COMMUNICATIONS INC

Newspaper Publishers

This category includes establishments known as newspaper publishers. Establishments in this industry carry out operations necessary for producing and distributing newspapers, including gathering news; writing news columns, feature stories, and editorials; and selling and preparing advertisements. These establishments may publish newspapers in print or electronic form, including exclusively on the Internet.

Directory and Mailing List Publishers

Establishments in this category are primarly engaged in publishing directories, mailing lists, and collections or compilations of fact. The products are typically protected in their selection, arrangement and/or presentation. Examples are lists of mailing addresses, telephone directories, directories of businesses, collections or compilations of proprietary drugs or legal case results, compilations of public records, etc. These establishments may publish directories and mailing lists in print or electronic form, including exclusively on the Internet.

Illustrative Examples:

Business directory publishers
Mailing list publishers
Directory publishers
Telephone directory publishers

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

This category includes establishments primarily providing media streaming distribution services, operating social network sites, operating media broadcasting and cable television networks, and supplying information, such as news reports, articles, pictures, and features, to the news media. These establishments distribute textual, audio, and/or video content of general or specific interest.

Illustrative Examples:

Broadcasting networks, radio
Broadcasting networks, television
Cable broadcasting networks
Cable television networks
Internet broadcasting
Pay-per-view cable programming
Satellite radio networks
Satellite television networks
Social network sites, Internet
Stand-alone streaming services
Subscription Video on Demand (SVOD) services
Syndicates, news
Virtual Multichannel Video Programming Distributors (vMVPDs)
Web broadcasting
Wiki sites, Internet

Advertising Material Distribution Services

Establishments in this category are primarly engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.

Other Services Related to Advertising

Establishments in this category are primarly engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).

Illustrative Examples:

Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
Sign lettering and painting services
Display lettering services
Store window dressing or trimming services
Mannequin decorating services
Welcoming services (i.e., advertising services)
Merchandise demonstration services