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Advertising Agencies

Establishments in this category are primarly engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

Professional Organizations

Establishments in this category are primarly engaged in promoting the professional interests of their members and the profession as a whole. These establishments may conduct research; develop statistics; sponsor quality and certification standards; lobby public officials; or publish newsletters, books, or periodicals for distribution to their members.

Illustrative Examples:

Bar associations
Learned societies
Dentists' associations
Peer review boards
Engineers' associations
Professional standards review boards
Health professionals' associations
Scientists' associations