TRUE NORTH ADVISORY LLC

Service Establishment Equipment and Supplies Merchant Wholesalers

Establishments in this category are primarly engaged in the merchant wholesale distribution of specialized equipment and supplies of the type used by service establishments (except specialized equipment and supplies used in offices, stores, hotels, restaurants, schools, health and medical facilities, photographic facilities, and specialized equipment used in transportation and construction activities).

Illustrative Examples:

Amusement park equipment merchant wholesalers
Beauty parlor equipment and supplies merchant wholesalers
Car wash equipment and supplies merchant wholesalers
Drycleaning equipment and supplies merchant wholesalers
Voting machines merchant wholesalers
Janitorial equipment and supplies merchant wholesalers
Undertakers' equipment and supplies merchant wholesalers
Upholsterers' equipment and supplies (except fabrics) merchant wholesalers
Water treatment equipment, municipal, merchant wholesalers

Direct Property and Casualty Insurance Carriers

This includes establishments primarily engaged in initially underwriting (i.e., assuming the risk and assigning premiums) insurance policies that protect policyholders against losses that may occur as a result of property damage or liability.

Illustrative Examples:

Automobile insurance carriers, direct
Malpractice insurance carriers, direct
Fidelity insurance carriers, direct
Mortgage guaranty insurance carriers, direct
Homeowners' insurance carriers, direct
Surety insurance carriers, direct
Liability insurance carriers, direct

Direct Title Insurance Carriers

This includes establishments primarily engaged in initially underwriting (i.e., assuming the risk and assigning premiums) insurance policies to protect the owners of real estate or real estate creditors against loss sustained by reason of any title defect to real property.

Other Direct Insurance (except Life, Health, and Medical) Carriers

This includes establishments primarily engaged in initially underwriting (e.g., assuming the risk, assigning premiums) insurance policies (except life, disability income, accidental death and dismemberment, health and medical, property and casualty, and title insurance policies).

Illustrative Examples:

Bank deposit insurance carriers, direct
Product warranty insurance carriers, direct
Deposit or share insurance carriers, direct
Warranty insurance carriers (e.g., appliance, automobile, homeowners', product), direct

Insurance Agencies and Brokerages

Establishments in this category are primarly engaged in acting as agents (i.e., brokers) in selling annuities and insurance policies.

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds

This includes establishments primarily engaged in providing pharmacy benefit management (PBM) services and other third party administration services of insurance and pension funds, such as claims processing and other administrative services to insurance carriers, employee benefit plans, and self-insurance funds.

All Other Insurance Related Activities

This includes establishments primarily engaged in providing insurance services on a contract or fee basis (except insurance agencies and brokerages, claims adjusting, and third party administration). Insurance advisory services, insurance actuarial services, and insurance ratemaking services are included in this industry.

Administrative Management and General Management Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on administrative management issues, such as financial planning and budgeting, equity and asset management, records management, office planning, strategic and organizational planning, site selection, new business start-up, and business process improvement. This industry also includes establishments of general management consultants that provide a full range of administrative, human resource, marketing, process, physical distribution, logistics, or other management consulting services to clients.

Illustrative Examples:

Administrative management consulting services
Financial management (except investment advice) consulting services
General management consulting services
Site selection consulting services
Strategic planning consulting services

Other Scientific and Technical Consulting Services

Establishments in this category are primarly engaged in providing advice and assistance to businesses and other organizations on scientific and technical issues (except environmental).

Illustrative Examples:

Agricultural consulting services
Motion picture consulting services
Biological consulting services
Physics consulting services
Chemical consulting services
Radio consulting services
Economic consulting services
Safety consulting services
Energy consulting services
Security consulting services

Investigation and Personal Background Check Services

This includes establishments primarily engaged in providing investigation, detective, and personal background check services.

Illustrative Examples:

Fingerprint services
Private detective services
Polygraph services
Private investigative services (except credit)

Security Guards and Patrol Services

This includes establishments primarily engaged in providing guard and patrol services, such as bodyguard, guard dog, and parking security services.

Septic Tank and Related Services

This includes establishments primarily engaged in (1) pumping (i.e., cleaning) septic tanks and cesspools and/or (2) renting and/or servicing portable toilets.