UNDERGROUNDMARKETING LLC

New Single-Family Housing Construction (except For-Sale Builders)

This includes general contractor establishments primarily responsible for the entire construction of new single-family housing, such as single-family detached houses and town houses or row houses where each housing unit (1) is separated from its neighbors by a ground-to-roof wall and (2) has no housing units constructed above or below. This industry includes general contractors responsible for the on-site assembly of modular and prefabricated houses. Single-family housing design-build firms and single-family construction management firms acting as general contractors are included in this industry.

New Multifamily Housing Construction (except For-Sale Builders)

This includes general contractor establishments primarily responsible for the construction of new multifamily residential housing units (e.g., high-rise, garden, town house apartments, and condominiums where each unit is not separated from its neighbors by a ground-to-roof wall). Multifamily design-build firms and multifamily housing construction management firms acting as general contractors are included in this industry.

New Housing For-Sale Builders

This includes establishments primarily engaged in building new homes on land that is owned or controlled by the builder rather than the homebuyer or investor. The land is included with the sale of the home. Establishments in this industry build single-family and/or multifamily homes. These establishments are often referred to as merchant builders, but are also known as production or for-sale builders.

Residential Remodelers

This includes establishments primarily responsible for the remodeling construction (including additions, alterations, reconstruction, maintenance, and repairs) of houses and other residential buildings, single-family and multifamily. Included in this industry are remodeling general contractors, for-sale remodelers, remodeling design-build firms, and remodeling project construction management firms.

Commercial and Institutional Building Construction

This category includes establishments primarily responsible for the construction (including new work, additions, alterations, maintenance, and repairs) of commercial and institutional buildings and related structures, such as stadiums, grain elevators, and indoor swimming facilities. This industry includes establishments responsible for the on-site assembly of modular or prefabricated commercial and institutional buildings. Included in this industry are commercial and institutional building general contractors, commercial and institutional building for-sale builders, commercial and institutional building design-build firms, and commercial and institutional building project construction management firms.

Illustrative Examples:

Airport building construction
Office building construction
Arena construction
Parking garage construction
Barrack construction
Prison construction
Farm building construction
Radio and television broadcast studio construction
Fire station construction
Grain elevator or bin construction
Data center construction
Religious building (e.g., church, synagogue, mosque, temple) construction
Restaurant construction
Hospital construction
School building construction
Hotel construction
Shopping mall construction
Indoor swimming facility construction
Warehouse construction (e.g., commercial, industrial, manufacturing, private)

Gasoline Stations with Convenience Stores

Establishments in this category are primarly engaged in retailing automotive fuels (e.g., gasoline, diesel fuel, gasohol, alternative fuels) in combination with a limited line of groceries. These establishments can either be in a convenience store (i.e., food mart) setting or a gasoline station setting. These establishments may also provide automotive repair services.

Clothing and Clothing Accessories Retailers

Establishments in this category are primarly engaged in retailing general or specialized lines of new clothing and clothing accessories, such as hats and caps, costume jewelry, gloves, handbags, ties, wigs, toupees, and belts. These establishments may provide basic alterations, such as hemming, taking in or letting out seams, or lengthening or shortening sleeves.

Shoe Retailers

Establishments in this category are primarly engaged in retailing all types of new footwear (except hosiery and specialty sports footwear, such as golf shoes, bowling shoes, and cleated shoes). Establishments primarily engaged in retailing new tennis shoes or sneakers are included in this industry.

Jewelry Retailers

Establishments in this category are primarly engaged in retailing one or more of the following items: (1) new jewelry (except costume jewelry); (2) new sterling and plated silverware; and (3) new watches and clocks. Also included are establishments retailing these new products in combination with lapidary work and/or repair services.

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers

This includes establishments primarily engaged in retailing cigarettes, electronic cigarettes, cigars, tobacco, pipes, and other smokers' supplies.

Illustrative Examples:

Cigar retailers
E-cigarette retailers
Smokers' supply retailers
Cigarette retailers
Tobacco retailers
Vape shops

Telecommunications Resellers

This includes establishments engaged in purchasing access and network capacity from owners and operators of telecommunications networks and reselling wired and wireless telecommunications services to businesses and households (except satellite telecommunications and agents for wireless telecommunications services). Establishments in this industry resell telecommunications; they do not operate transmission facilities and infrastructure.

Illustrative Examples:

Mobile virtual network operators (MVNOs) (except agents)
Pre-paid calling cards, telecommunications resellers
Wired telecommunications resellers
Wireless telecommunications resellers (except satellite telecommunications and agents)

Agents for Wireless Telecommunications Services

This includes establishments primarily engaged in acting as agents for wireless telecommunications carriers and resellers, selling wireless plans on a commission basis.

Illustrative Examples:

Agents for mobile virtual network operators (MVNOs)
Agents for wireless telecommunications carriers
Cellular telephone stores, selling cellular phone service plans on an agent basis
Mobile phone stores, selling mobile phone service plans on an agent basis
Wireless phone service plan sales agents, selling on behalf of wireless telecommunications carriers

Lessors of Other Real Estate Property

Establishments in this category are primarly engaged in acting as lessors of real estate (except buildings), such as manufactured home (i.e., mobile home) sites, vacant lots, and grazing land.

Residential Property Managers

This includes establishments primarily engaged in managing residential real estate for others.

Nonresidential Property Managers

This includes establishments primarily engaged in managing nonresidential real estate for others.