ZEBRA STRATEGIES, INC.

Graphic Design Services

Establishments in this category are primarly engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

Illustrative Examples:

Commercial art studios
Corporate identification (i.e., logo) design services
Independent commercial or graphic artists
Medical art or illustration services
Graphic design consulting services

Administrative Management and General Management Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on administrative management issues, such as financial planning and budgeting, equity and asset management, records management, office planning, strategic and organizational planning, site selection, new business start-up, and business process improvement. This industry also includes establishments of general management consultants that provide a full range of administrative, human resource, marketing, process, physical distribution, logistics, or other management consulting services to clients.

Illustrative Examples:

Administrative management consulting services
Financial management (except investment advice) consulting services
General management consulting services
Site selection consulting services
Strategic planning consulting services

Marketing Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Illustrative Examples:

Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services

Research and Development in the Social Sciences and Humanities

Establishments in this category are primarly engaged in conducting research and analyses in cognitive development, sociology, psychology, language, behavior, economic, and other social science and humanities research.

Advertising Agencies

Establishments in this category are primarly engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

Public Relations Agencies

Establishments in this category are primarly engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

Marketing Research and Public Opinion Polling

Establishments in this category are primarly engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services

All Other Professional, Scientific, and Technical Services

Establishments in this category are primarly engaged in the provision of professional, scientific, or technical services (except legal services; accounting, tax preparation, bookkeeping, and related services; architectural, engineering, and related services; specialized design services; computer systems design and related services; management, scientific, and technical consulting services; scientific research and development services; advertising, public relations, and related services; market research and public opinion polling; photographic services; translation and interpretation services; and veterinary services).

Illustrative Examples:

Appraisal (except real estate) services
Marine surveyor (i.e., appraiser) services
Arbitration and conciliation services (except by lawyer, attorney, or paralegal offices)
Patent broker services (i.e., patent marketing services)
Commodity inspector services
Pipeline or power line inspection (i.e., visual) services
Consumer credit counseling services
Weather forecasting services
Handwriting analysis services