MADISON & PARK AGENCY LLC.

Gift, Novelty, and Souvenir Retailers

Establishments in this category are primarly engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Illustrative Examples:

Greeting card retailers
Seasonal and holiday decoration retailers
Novelty retailers
Souvenir retailers
Gift retailers
Fruit basket or fruit bouquet retailers

Local Messengers and Local Delivery

Establishments in this category are primarly engaged in providing local messenger and delivery services of small items within a single metropolitan area or within an urban center. These establishments generally provide point-to-point pick-up and delivery and do not operate as part of an intercity courier network.

Illustrative Examples:

Letters, documents, or small parcels local delivery services
Grocery delivery services (i.e., independent service from grocery store)
Alcoholic beverages delivery services
Restaurant meals order and delivery services (i.e., independent order and delivery services)

Motion Picture and Video Production

Establishments in this category are primarly engaged in producing, or producing and distributing motion pictures, videos, television programs, or television commercials.

Other Motion Picture and Video Industries

This includes establishments primarily engaged in providing motion picture and video services (except motion picture and video production, distribution, exhibition, and teleproduction and other postproduction services).

Illustrative Examples:

Motion picture film laboratories
Stock footage film libraries
Film preservation services

Interior Design Services

Establishments in this category are primarly engaged in planning, designing, and administering projects in interior spaces to meet the physical and aesthetic needs of people using them, taking into consideration building codes, health and safety regulations, traffic patterns and floor planning, mechanical and electrical needs, and interior fittings and furniture. Interior designers and interior design consultants work in areas, such as hospitality design, health care design, institutional design, commercial and corporate design, and residential design. This industry also includes interior decorating consultants engaged exclusively in providing aesthetic services associated with interior spaces.

Graphic Design Services

Establishments in this category are primarly engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

Illustrative Examples:

Commercial art studios
Corporate identification (i.e., logo) design services
Independent commercial or graphic artists
Medical art or illustration services
Graphic design consulting services

Administrative Management and General Management Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on administrative management issues, such as financial planning and budgeting, equity and asset management, records management, office planning, strategic and organizational planning, site selection, new business start-up, and business process improvement. This industry also includes establishments of general management consultants that provide a full range of administrative, human resource, marketing, process, physical distribution, logistics, or other management consulting services to clients.

Illustrative Examples:

Administrative management consulting services
Financial management (except investment advice) consulting services
General management consulting services
Site selection consulting services
Strategic planning consulting services

Human Resources Consulting Services

This includes establishments primarily engaged in providing advice and assistance to businesses and other organizations in one or more of the following areas: (1) human resource and personnel policies, practices, and procedures; (2) employee benefits planning, communication, and administration; (3) compensation systems planning; and (4) wage and salary administration.

Illustrative Examples:

Benefit or compensation consulting services
Employee assessment consulting services
Personnel management consulting services
Human resources consulting services

Marketing Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Illustrative Examples:

Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services

Process, Physical Distribution, and Logistics Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations in: (1) manufacturing operations improvement; (2) productivity improvement; (3) production planning and control; (4) quality assurance and quality control; (5) inventory management; (6) distribution networks; (7) warehouse use, operations, and utilization; (8) transportation and shipment of goods and materials; and (9) materials management and handling.

Illustrative Examples:

Freight rate or tariff rate consulting services
Productivity improvement consulting services
Manufacturing management consulting services
Inventory planning and control management consulting services
Transportation management consulting services

Other Management Consulting Services

This includes establishments primarily engaged in providing management consulting services (except administrative and general management consulting; human resources consulting; marketing consulting; or process, physical distribution, and logistics consulting). Establishments providing telecommunications or utilities management consulting services are included in this industry.

Advertising Agencies

Establishments in this category are primarly engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

Public Relations Agencies

Establishments in this category are primarly engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

Media Representatives

This category includes establishments of independent representatives primarily engaged in selling media time or space for media owners.

Illustrative Examples:

Newspaper advertising representatives (i.e., independent of media owners)
Radio advertising representatives (i.e., independent of media owners)
Publishers' advertising representatives (i.e., independent of media owners)
Television advertising representatives (i.e., independent of media owners)

Advertising Material Distribution Services

Establishments in this category are primarly engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.