BRIAN WHITLOCK

Motion Picture and Video Production

Establishments in this category are primarly engaged in producing, or producing and distributing motion pictures, videos, television programs, or television commercials.

Motion Picture and Video Distribution

Establishments in this category are primarly engaged in acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, other media broadcast and streaming outlets, and exhibitors.

Other Motion Picture and Video Industries

This includes establishments primarily engaged in providing motion picture and video services (except motion picture and video production, distribution, exhibition, and teleproduction and other postproduction services).

Illustrative Examples:

Motion picture film laboratories
Stock footage film libraries
Film preservation services

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

This category includes establishments primarily providing media streaming distribution services, operating social network sites, operating media broadcasting and cable television networks, and supplying information, such as news reports, articles, pictures, and features, to the news media. These establishments distribute textual, audio, and/or video content of general or specific interest.

Illustrative Examples:

Broadcasting networks, radio
Broadcasting networks, television
Cable broadcasting networks
Cable television networks
Internet broadcasting
Pay-per-view cable programming
Satellite radio networks
Satellite television networks
Social network sites, Internet
Stand-alone streaming services
Subscription Video on Demand (SVOD) services
Syndicates, news
Virtual Multichannel Video Programming Distributors (vMVPDs)
Web broadcasting
Wiki sites, Internet

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

Establishments in this category are primarly engaged in providing computing infrastructure, data processing services, Web hosting services (except software publishing), and related services, including streaming support services (except streaming distribution services). Data processing establishments provide complete processing and specialized reports from data supplied by clients or provide automated data processing and data entry services.

Illustrative Examples:

Application hosting
Cloud storage services
Computer data storage services
Computing platform infrastructure provision
Infrastructure as a service (IaaS)
Optical scanning services
Platform as a service (PaaS)
Video and audio technical streaming support services
Web hosting

Graphic Design Services

Establishments in this category are primarly engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

Illustrative Examples:

Commercial art studios
Corporate identification (i.e., logo) design services
Independent commercial or graphic artists
Medical art or illustration services
Graphic design consulting services

Marketing Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Illustrative Examples:

Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services

Other Management Consulting Services

This includes establishments primarily engaged in providing management consulting services (except administrative and general management consulting; human resources consulting; marketing consulting; or process, physical distribution, and logistics consulting). Establishments providing telecommunications or utilities management consulting services are included in this industry.

Advertising Agencies

Establishments in this category are primarly engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

Photography Studios, Portrait

This includes establishments known as portrait studios primarily engaged in providing still, video, or digital portrait photography services.

Illustrative Examples:

Home photography services
School photography services
Passport photography services
Videotaping services for special events (e.g., weddings)

Commercial Photography

This includes establishments primarily engaged in providing commercial photography services, generally for advertising agencies, publishers, and other business and industrial users.

Independent Artists, Writers, and Performers

This category includes independent (i.e., freelance) individuals primarily engaged in performing in artistic productions, in creating artistic and cultural works or productions, or in providing technical expertise necessary for these productions. This industry also includes athletes and other celebrities exclusively engaged in endorsing products and making speeches or public appearances for which they receive a fee.

Illustrative Examples:

Independent actors or actresses
Independent producers
Independent art restorers
Independent recording technicians
Independent artists (except musical, commercial, medical)
Independent speakers
Independent cartoonists
Independent theatrical costume designers
Independent dancers
Independent theatrical lighting technicians
Independent journalists
Independent technical writers

Professional Organizations

Establishments in this category are primarly engaged in promoting the professional interests of their members and the profession as a whole. These establishments may conduct research; develop statistics; sponsor quality and certification standards; lobby public officials; or publish newsletters, books, or periodicals for distribution to their members.

Illustrative Examples:

Bar associations
Learned societies
Dentists' associations
Peer review boards
Engineers' associations
Professional standards review boards
Health professionals' associations
Scientists' associations