BASEMENT LAKES LLC

All Other General Merchandise Retailers

This includes establishments primarily engaged in retailing new and used general merchandise (except department stores, warehouse clubs, superstores, and supercenters). These establishments retail a general line of new and used merchandise, such as apparel, automotive parts, dry goods, groceries, hardware, housewares or home furnishings, and other lines in limited amounts, with none of the lines predominating. This industry also includes establishments primarily engaged in retailing a general line of new and used merchandise on an auction basis.

Illustrative Examples:

Dollar stores
General merchandise (new and used) auction houses
General merchandise showrooms
General merchandise trading posts
General stores
Home and auto supply stores
Variety stores

Clothing and Clothing Accessories Retailers

Establishments in this category are primarly engaged in retailing general or specialized lines of new clothing and clothing accessories, such as hats and caps, costume jewelry, gloves, handbags, ties, wigs, toupees, and belts. These establishments may provide basic alterations, such as hemming, taking in or letting out seams, or lengthening or shortening sleeves.

Shoe Retailers

Establishments in this category are primarly engaged in retailing all types of new footwear (except hosiery and specialty sports footwear, such as golf shoes, bowling shoes, and cleated shoes). Establishments primarily engaged in retailing new tennis shoes or sneakers are included in this industry.

Sporting Goods Retailers

Establishments in this category are primarly engaged in retailing new sporting goods, such as bicycles and bicycle parts; camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and other sporting goods, equipment, and accessories.

Illustrative Examples:

Athletic uniform supply retailers
Fishing supply retailers
Bicycle (except motorized) retailers
Golf pro shops
Bowling equipment and supply retailers
Tack shops
Diving equipment retailers
Sporting goods (e.g., scuba, skiing, ball sports) retailers
Exercise equipment retailers
Sporting gun and hunting equipment retailers
Camping and hiking equipment retailers

Hobby, Toy, and Game Retailers

Establishments in this category are primarly engaged in retailing new toys, games, and hobby and craft supplies (except needlecraft).

Used Merchandise Retailers

Establishments in this category are primarly engaged in retailing used merchandise, antiques, and secondhand goods (except motor vehicles, such as automobiles, RVs, motorcycles, and boats; motor vehicle parts; tires; and mobile homes). This industry includes establishments retailing used merchandise on an auction basis.

Illustrative Examples:

Antique retailers
Used household appliance retailers
Used book retailers
Used merchandise thrift shops
Used clothing retailers
Used sporting goods retailers

All Other Miscellaneous Retailers

This includes establishments primarily engaged in retailing miscellaneous specialized lines of merchandise (except motor vehicle and parts dealers; building material and garden equipment and supplies dealers; food and beverage retailers; furniture, home furnishings, electronics, and appliance retailers; general merchandise retailers; health and personal care retailers; gasoline stations and fuel dealers; clothing, clothing accessories, shoe, and jewelry retailers; sporting goods, hobby, and musical instrument retailers; book retailers and news dealers; florists; office supplies, stationery, and gift retailers; used merchandise retailers; pet and pet supplies retailers; art dealers; manufactured (mobile) home dealers; and tobacco, electronic cigarette, and other smoking supplies retailers).

Illustrative Examples:

Art supply retailers
Candle retailers
Home security equipment retailers
Cemetery memorial (e.g., headstones, markers, vaults) dealers
Hot tub retailers
Fireworks retailers
Collectors' items (e.g., autograph, coin, card, stamp) retailers (except used rare items)
Swimming pool (above-ground) and supply retailers
Trophy (e.g., awards and plaques) retailers
Flower retailers, artificial or dried

Marketing Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Illustrative Examples:

Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services

Advertising Agencies

Establishments in this category are primarly engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

Other Services Related to Advertising

Establishments in this category are primarly engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).

Illustrative Examples:

Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
Sign lettering and painting services
Display lettering services
Store window dressing or trimming services
Mannequin decorating services
Welcoming services (i.e., advertising services)
Merchandise demonstration services

Marketing Research and Public Opinion Polling

Establishments in this category are primarly engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services