RENEGADE ENTERTAINMENT & MEDIA CO
Summary
Motion Picture and Video Production | Motion Picture and Video Distribution | Music Publishers | Advertising Agencies | Media Buying Agencies | Media Representatives | Direct Mail Advertising | Advertising Material Distribution Services | Other Services Related to Advertising | Musical Groups and Artists | Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
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Classification
Description
Motion Picture and Video Production
Establishments in this category are primarly engaged in producing, or producing and distributing motion pictures, videos, television programs, or television commercials.
Motion Picture and Video Distribution
Establishments in this category are primarly engaged in acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, other media broadcast and streaming outlets, and exhibitors.
Music Publishers
Establishments in this category are primarly engaged in acquiring and registering copyrights for musical compositions in accordance with law and promoting and authorizing the use of these compositions in recordings, radio, television, motion pictures, live performances, print, or other media. Establishments in this industry represent the interests of the songwriter or other owners of musical compositions to produce revenues from the use of such works, generally through licensing agreements. These establishments may own the copyright or act as administrator of the music copyrights on behalf of copyright owners. Publishers of music books and sheet music are included in this industry.
Advertising Agencies
Establishments in this category are primarly engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).
Media Buying Agencies
Establishments in this category are primarly engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.
Media Representatives
This category includes establishments of independent representatives primarily engaged in selling media time or space for media owners.
Illustrative Examples:
Newspaper advertising representatives (i.e., independent of media owners)
Radio advertising representatives (i.e., independent of media owners)
Publishers' advertising representatives (i.e., independent of media owners)
Television advertising representatives (i.e., independent of media owners)
Direct Mail Advertising
Establishments in this category are primarly engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
Advertising Material Distribution Services
Establishments in this category are primarly engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.
Other Services Related to Advertising
Establishments in this category are primarly engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).
Illustrative Examples:
Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
Sign lettering and painting services
Display lettering services
Store window dressing or trimming services
Mannequin decorating services
Welcoming services (i.e., advertising services)
Merchandise demonstration services
Musical Groups and Artists
This category includes (1) groups primarily engaged in producing live musical entertainment (except theatrical musical or opera productions) and (2) independent (i.e., freelance) artists primarily engaged in providing live musical entertainment. Musical groups and artists may perform in front of a live audience or in a studio, and may or may not operate their own facilities for staging their shows.
Illustrative Examples:
Bands
Musical groups (except theatrical musical groups)
Drum and bugle corps (i.e., drill teams)
Orchestras
Independent musicians or vocalists
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
This category includes establishments of agents and managers primarily engaged in representing and/or managing creative and performing artists, sports figures, entertainers, and other public figures. The representation and management includes activities, such as representing clients in contract negotiations; managing or organizing clients' financial affairs; and generally promoting the careers of their clients.
Illustrative Examples:
Celebrities' agents or managers
Sports figures' agents or managers
Literary agents
Talent agents
Modeling agents
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