Summary

market research, consulting, advertising claim support, expert witnessing, statistical support, Landscape Segmentation Analysis, Drivers of Liking

Description

The Institute for Perception, founded in 1993, is a full-service statistical and market research consulting firm. We conduct extensive research on new models of human perception to provide a basis for methods to support product development, market research, and advertising claim substantiation. Our extensive network of fieldwork partners allows us to manage and execute projects almost anywhere in the world, in central location, home use, or internet-based settings.

Profile

  • Incorporated in
    Virginia
  • Established since
    1992
  • Main/Branch
    Branch

Address

Contact