DYNAMIC LALA, LLC

All Other General Merchandise Retailers

This includes establishments primarily engaged in retailing new and used general merchandise (except department stores, warehouse clubs, superstores, and supercenters). These establishments retail a general line of new and used merchandise, such as apparel, automotive parts, dry goods, groceries, hardware, housewares or home furnishings, and other lines in limited amounts, with none of the lines predominating. This industry also includes establishments primarily engaged in retailing a general line of new and used merchandise on an auction basis.

Illustrative Examples:

Dollar stores
General merchandise (new and used) auction houses
General merchandise showrooms
General merchandise trading posts
General stores
Home and auto supply stores
Variety stores

Cosmetics, Beauty Supplies, and Perfume Retailers

Establishments in this category are primarly engaged in retailing cosmetics, perfumes, toiletries, and personal grooming products.

Sporting Goods Retailers

Establishments in this category are primarly engaged in retailing new sporting goods, such as bicycles and bicycle parts; camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and other sporting goods, equipment, and accessories.

Illustrative Examples:

Athletic uniform supply retailers
Fishing supply retailers
Bicycle (except motorized) retailers
Golf pro shops
Bowling equipment and supply retailers
Tack shops
Diving equipment retailers
Sporting goods (e.g., scuba, skiing, ball sports) retailers
Exercise equipment retailers
Sporting gun and hunting equipment retailers
Camping and hiking equipment retailers

Office Supplies and Stationery Retailers

Establishments in this category are primarly engaged in one or more of the following: (1) retailing new office supplies, stationery, and school supplies; (2) retailing a combination of new office equipment, furniture, and supplies; and (3) retailing new office equipment, furniture, and supplies in combination with selling new computers.

Gift, Novelty, and Souvenir Retailers

Establishments in this category are primarly engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Illustrative Examples:

Greeting card retailers
Seasonal and holiday decoration retailers
Novelty retailers
Souvenir retailers
Gift retailers
Fruit basket or fruit bouquet retailers

Used Merchandise Retailers

Establishments in this category are primarly engaged in retailing used merchandise, antiques, and secondhand goods (except motor vehicles, such as automobiles, RVs, motorcycles, and boats; motor vehicle parts; tires; and mobile homes). This industry includes establishments retailing used merchandise on an auction basis.

Illustrative Examples:

Antique retailers
Used household appliance retailers
Used book retailers
Used merchandise thrift shops
Used clothing retailers
Used sporting goods retailers

Pet and Pet Supplies Retailers

Establishments in this category are primarly engaged in retailing pets, pet foods, and pet supplies.

All Other Miscellaneous Retailers

This includes establishments primarily engaged in retailing miscellaneous specialized lines of merchandise (except motor vehicle and parts dealers; building material and garden equipment and supplies dealers; food and beverage retailers; furniture, home furnishings, electronics, and appliance retailers; general merchandise retailers; health and personal care retailers; gasoline stations and fuel dealers; clothing, clothing accessories, shoe, and jewelry retailers; sporting goods, hobby, and musical instrument retailers; book retailers and news dealers; florists; office supplies, stationery, and gift retailers; used merchandise retailers; pet and pet supplies retailers; art dealers; manufactured (mobile) home dealers; and tobacco, electronic cigarette, and other smoking supplies retailers).

Illustrative Examples:

Art supply retailers
Candle retailers
Home security equipment retailers
Cemetery memorial (e.g., headstones, markers, vaults) dealers
Hot tub retailers
Fireworks retailers
Collectors' items (e.g., autograph, coin, card, stamp) retailers (except used rare items)
Swimming pool (above-ground) and supply retailers
Trophy (e.g., awards and plaques) retailers
Flower retailers, artificial or dried

Graphic Design Services

Establishments in this category are primarly engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

Illustrative Examples:

Commercial art studios
Corporate identification (i.e., logo) design services
Independent commercial or graphic artists
Medical art or illustration services
Graphic design consulting services

Other Specialized Design Services

Establishments in this category are primarly engaged in providing professional design services (except architectural, landscape architecture, engineering, interior, industrial, graphic, and computer systems design).

Illustrative Examples:

Costume design services (except independent theatrical costume designers)
Jewelry design services
Fashion design services
Float design services
Shoe design services
Lighting design services
Textile design services

Administrative Management and General Management Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on administrative management issues, such as financial planning and budgeting, equity and asset management, records management, office planning, strategic and organizational planning, site selection, new business start-up, and business process improvement. This industry also includes establishments of general management consultants that provide a full range of administrative, human resource, marketing, process, physical distribution, logistics, or other management consulting services to clients.

Illustrative Examples:

Administrative management consulting services
Financial management (except investment advice) consulting services
General management consulting services
Site selection consulting services
Strategic planning consulting services

Human Resources Consulting Services

This includes establishments primarily engaged in providing advice and assistance to businesses and other organizations in one or more of the following areas: (1) human resource and personnel policies, practices, and procedures; (2) employee benefits planning, communication, and administration; (3) compensation systems planning; and (4) wage and salary administration.

Illustrative Examples:

Benefit or compensation consulting services
Employee assessment consulting services
Personnel management consulting services
Human resources consulting services

Marketing Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Illustrative Examples:

Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services

Other Management Consulting Services

This includes establishments primarily engaged in providing management consulting services (except administrative and general management consulting; human resources consulting; marketing consulting; or process, physical distribution, and logistics consulting). Establishments providing telecommunications or utilities management consulting services are included in this industry.

Executive Search Services

This includes establishments primarily engaged in providing executive search, recruitment, and placement services for clients with specific executive and senior management position requirements. The range of services provided by these establishments may include developing a search strategy and position specification based on the culture and needs of the client; researching, identifying, screening, and interviewing candidates; verifying candidate qualifications; and assisting in final offer negotiations and assimilation of the selected candidate. The individuals identified, recruited, or placed are not employees of the executive search services establishments.

Illustrative Examples:

Senior executive search services
Executive placement services
Executive search services