GIVEBACKS INC

Marketing Consulting Services

This includes establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Illustrative Examples:

Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services

Advertising Agencies

Establishments in this category are primarly engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

Public Relations Agencies

Establishments in this category are primarly engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

Media Buying Agencies

Establishments in this category are primarly engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.

Media Representatives

This category includes establishments of independent representatives primarily engaged in selling media time or space for media owners.

Illustrative Examples:

Newspaper advertising representatives (i.e., independent of media owners)
Radio advertising representatives (i.e., independent of media owners)
Publishers' advertising representatives (i.e., independent of media owners)
Television advertising representatives (i.e., independent of media owners)

Indoor and Outdoor Display Advertising

Establishments in this category are primarly engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.

Direct Mail Advertising

Establishments in this category are primarly engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Advertising Material Distribution Services

Establishments in this category are primarly engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.

Other Services Related to Advertising

Establishments in this category are primarly engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).

Illustrative Examples:

Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
Sign lettering and painting services
Display lettering services
Store window dressing or trimming services
Mannequin decorating services
Welcoming services (i.e., advertising services)
Merchandise demonstration services

Marketing Research and Public Opinion Polling

Establishments in this category are primarly engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services

All Other Business Support Services

This includes establishments primarily engaged in providing business support services (except secretarial and other document preparation services; telephone answering and telemarketing services; private mail services or document copying services conducted as separate activities or in conjunction with other office support services; monetary debt collection services; credit reporting services; repossession services; and court reporting and stenotype recording services).

Illustrative Examples:

Address bar coding services
Charitable fundraising campaign organization services on a contract or fee basis
Bar code imprinting services
Mail presorting services

Elementary and Secondary Schools

Establishments in this category are primarly engaged in furnishing academic courses and associated course work that comprise a basic preparatory education. A basic preparatory education ordinarily constitutes kindergarten through 12th grade. This industry includes school boards and school districts.

Illustrative Examples:

Elementary schools
Parochial schools, elementary or secondary
High schools
Primary schools
Charter schools
Kindergartens
Military academies, elementary or secondary
Schools for the physically disabled, elementary or secondary

Educational Support Services

Establishments in this category are primarly engaged in providing non-instructional services that support educational processes or systems.

Illustrative Examples:

Educational consultants
Educational testing services
Educational guidance counseling services
Student exchange programs
Educational testing evaluation services

Other Individual and Family Services

Establishments in this category are primarly engaged in providing nonresidential individual and family social assistance services (except those specifically directed toward children, the elderly, or persons with intellectual and/or developmental disabilities).

Illustrative Examples:

Community action services agencies
Marriage counseling services (except by offices of mental health practitioners)
Crisis intervention centers
Multi-purpose social services centers
Family social services agencies
Family welfare services
Self-help organizations (except for disabled persons, the elderly)
Suicide crisis centers
Hotline centers
Telephone counseling services